Browsing School of Business (SB) Collections by Title "Competitive strategies adopted by pharmaceutical distribution firms in Kampala. A case of Nakawa division"
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Competitive strategies adopted by pharmaceutical distribution firms in Kampala. A case of Nakawa division
(Makerere University, 2023-11)This study aimed to examine the competitive strategies adopted by pharmaceutical firms to distribute and sell their products in Kampala’s Nakawa Division. The study was premised on three objectives; To explore the different ...