Browsing School of Business (SB) Collections by Title "Assessing the effectiveness of business strategies of small and medium enterprises in the Kawempe division of Kampala city"
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Assessing the effectiveness of business strategies of small and medium enterprises in the Kawempe division of Kampala city
(Makerere University, 2022-11)The study assessed the effectiveness of the business strategy of SMEs in Kawempe Division in Kampala City. The study specifically examined the effectiveness of cost leadership, focus on market and product differentiation ...