|dc.contributor.author||Nassali, Rachel Josephine||
|dc.identifier.citation||Nassali, R. J. (2018). The adoption of mobile banking in Uganda, a case study of Bank of Baroda (U) Ltd. Unpublished Masters Dissertation. Makerere University||en_US
|dc.description||A research project submitted to the Directorate of Research and Graduate Training in partial fulfillment of the requirements for the award of the degree of Master of Business Administration of Makerere University||en_US
|dc.description.abstract||The major aim of his study was to empirically explore the adoption of mobile banking in Uganda
using a case study of Bank of Baroda (U) Ltd. The study used primary data collected by the
researcher from the customers of Bank of Baroda, RSB. The data was collected using a
structured questionnaire self-administered 248 respondents. The researcher generated various
statistics such as frequency, percentages and regression analysis models using SPSS Version 11.
The dimension of the dependent variable of the study is the extent of adoption of mobile banking
services among bank customers of commercial banks in Uganda. The independent variables
include social, economical and technological factors which affect mobile banking adoption.
The findings of the study indicate that customers’ characteristics such as age, gender, education
levels and income levels have an effect on the adoption levels of mobile banking. The results
also showed that customers mostly used mobile banking to transfer funds from their bank
accounts to mobile money and to purchase airtime which accounts for onward transfer to other
people as intended. It was found out that among the factors identified as influencing or affecting
mobile banking, convenience (F1) was rated as the most important factor with 69.9 percent of
the respondents rating it as very important, followed by knowledge of the services (F7) and
handset operability (F6). These were established by frequencies and percentages.
This study has unveiled important information regarding adoption of mobile banking services,
the services which customers feel add value to them, those which they feel are not important and
the challenges they face when using or when making the decision to sign up for mobile banking.
Basing on the findings of the study, the researcher recommends that banks and other service
providers re-evaluate the mobile banking services and embark on a fact finding mission to find
out from their customers the services which they would like to access through mobile banking.
The researcher also recommends that further research could be carried out on how mobile
banking contributes to paperless and branchless banking.||en_US
|dc.subject||Bank of Baroda||en_US
|dc.title||The adoption of mobile banking in Uganda, a case study of Bank of Baroda (U) Ltd.||en_US