Using communication design to enhance waste separation practices (Case study: Kampala Central Division and the new waste bins)

Abstract

The study aims to understand and comprehend the impact of the universal symbols for recycling and separating waste on the new waste separation bins. A qualitative case study was conducted to examine the relationship between city dwellers and the new separation waste bin. Data and information was collected from 50 participants from different locations in Kampala Central Division where the new waste separation bins were installed. Interview as one of the research methods was used and structured interview guide was developed that guided the study. Other methods that were used included; primary and secondary data review, observation and studio practical’s`. The main results of the present study are as follows: First, installation of new objects 9the new waste separation bins) into public space without any information about them challenged the relationship between the new waste bins and the city dwellers. Secondly most participants who were likely to participate in waste separation and recycling at bin point were discouraged because of the symbols elements which is a phenomenon in the context of Kampala in regards to waste separation. Thirdly, the other waste separation and recycling barriers at waste bin point were attitude of city dwellers and knowledge barriers. This was basically witnessed with the text on the waste bins alongside the symbols. They were confusing to the city dwellers who were to use these bins. The symbol said separate and recycle, while the text said dump your rubbish here. Therefore with is confusion, the study employed another research method of studio which basically proposed creative concepts that are intended to enhance waste separation based on Uganda and Kampala context. The study offered recommendations to increase knowledge and awareness of the new waste separation bins amongst the city dwellers of Kampala, waste separation education among schools and the out of school plus symbol language. These would support highly in managing the environment in terms of waste separation by the city dwellers at disposal point.