Impact of front page headlines on the readership of a Newspaper: A case study of Bukedde and New Vision Newspapers
Nuwagira, Bob Ambrose
MetadataShow full item record
This research study set out to find out the effects of front page headlines on the readership of newspapers. In defining the objectives, the research was revolved around the different attributes that are always emphasized when front page headlines are written and presented: style, diction, font, word play, among others, and how they influence readership. Realizing that success for newspaper editors and publishers is when their publications are actually read, the researcher looks at the role of persuasion in attracting readership in commercial publications especially when it is ground in the front page headlines. This study was based on the social judgment theory of communications which ascertains that individuals’ reactions to a persuasive message is either to accept, reject or be non-committal depending on how they are involved in the issue. With key informants being interviewed and questionnaires sent out to the respective readership demographics, the findings based on content analysis revealed amazing patterns. The results reveal remarkable patterns where majority where it was found out that the desire to seek information by the public overrides the persuasive appeal of front page headlines in interesting potential readers to printed copies of the newspaper. But at the same time the results show that majority of those who read Bukedde say their biggest motivation are the catchy headlines. It was discovered that the readership has a lot in determining the outlook of the headlines and that’s why editors and publishers take extra attention in making the headlines appealing.
Showing items related by title, author, creator and subject.
Kobusingye, Caroline (Makerere University, 2018)The study examined access and use of print newspapers at Makerere University Main Library The objectives of the study were to: establish users’ preference for different types of newspapers; identify the type of information ...
Framing the Commonwealth in Uganda’s print media: A comparative study of the New Vision and Daily Monitor newspapers Alina, Marion Olga (Makerere University, 2013-09)The purpose of this study was to assess the manner in which the leading dailies frame international organizations and the effect of such framing on the readers. With particular focus on the Commonwealth as an international ...
Comparative analysis of the coverage of the New Vision and the Daily Monitor on rural poverty alleviation in Uganda from 1st January, 2007 to 31st December, 2009 Agwanta, Alfred John Olot (Makerere University, 2013)Aim: The purpose of this study was to assess the treatment accorded to the coverage of rural poverty alleviation in Uganda in both the New Vision and the Daily Monitor newspapers which are the most widely circulated daily ...