| dc.contributor.author | Mugwiri, Morris | |
| dc.date.accessioned | 2014-08-01T13:36:45Z | |
| dc.date.available | 2014-08-01T13:36:45Z | |
| dc.date.issued | 2009-11 | |
| dc.identifier.citation | Mugwiri, M. (2009). Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing. Unpublished master dissertation. Makerere University, Kampala, Uganda. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10570/3200 | |
| dc.description | A thesis submitted in partial fulfillment of the requirements for the award of the Masters of Science Degree in Marketing of Makerere University | en_US |
| dc.description.abstract | The purpose of this study was to examine the relationship between Retail Store Attributes, self concept, Shoppers Moods, and Impulse Purchasing. Using data collected from 399 respondents, findings reveal that retail store attributes, self concept, and shoppers moods account for 48.9% of the variance in impulse purchases in retail outlets. We therefore recommend that management of the retail outlets should improve retail store attributes, influence shoppers moods, and promote self concept so as to increase on their sales which translates in improved profitability of the retail outlets. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Makerere University | en_US |
| dc.subject | Retail store | en_US |
| dc.subject | Attributes | en_US |
| dc.subject | Shoppers’ moods | en_US |
| dc.subject | Impulse purchasing | en_US |
| dc.title | Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing. | en_US |
| dc.type | Thesis | en_US |
