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Now showing items 121-126 of 126
Interrogating child vulnerabilities in selected Ugandan contemporary fiction
(Makerere University, 2023-12)
This study interrogates child vulnerabilities in Ugandan contemporary fiction in Waiting, Secrets no More, Fate of the Banished and Footprints of the Outsider. It does not only portray child vulnerability but also goes ...
The effect of centralised media buying on Ministry of Water and Environment advertising in Uganda
(Makerere University, 2023-12)
This study examines the Effect of Centralised Media Buying on Ministry of Water and Environment Advertising in Uganda. A purely qualitative approach was used. The empirical part is based on in-depth interviews with advertisers ...
Role of Taso-Mulago’s communication strategies in promoting adherence to antiretroviral treatment among adolescents living with HIV
(Makerere University, 2023-12)
This research investigates the pivotal role of communication strategies in fostering adherence to Antiretroviral treatment among adolescents (13-19) living with HIV in Uganda, specifically within the context of TASO Mulago. ...
The role of electronic media in promoting Ugandan cinema: a case study of NTV and Bukedde Television
(Makerere University, 2023-12)
Cinema was introduced in Uganda way back in 1930s but has remained critically underdeveloped in the home-grown context. The factors that previous researchers have identified to explain this scenario do not include the role ...
Conflict or harmony? Unraveling how media shape public perception of wildlife in Uganda
(Makerere University, 2023)
Globally, media outlets are key sources of information that influence public opinions, perceptions and attitudes. These ultimately impact conservation outcomes and wildlife protection. It is therefore imperative to understand ...
Politeness strategies in English as a second language: A case of secondary school teachers in Fort Portal Municipality
(Makerere University, 2022)
This study aimed at finding out how non-native speakers of English conceptualize politeness
and what politeness strategies they use in communication with each other in English. Being
native speakers of another language, ...