Project communication, individual commitment, social networks and perceived project performance: A study of citizenship projects in selected Commercial Banks

Abstract

The purpose of this study was to establish the relationship between Project Communication, individual commitment, Social networks and perceived Project performance of citizenship Projects in Commercial Banks. It was inspired by the fact that expenditure on citizenship projects by many commercial banks in Uganda has moved up the budget list as a priority vote despite the widespread outcry as regards poor performance of projects. The study adopted a cross sectional design. Since the study intended to test rather than generate theory, it adopted a quantitative approach. It involved descriptive and analytical research designs. The study targeted (92) citizenship projects that were undertaken by commercial banks in Uganda. Simple random sampling was used. The data collected was edited for incompleteness and inconsistence to ensure correctness of the information given by the respondents, through pretesting and adjustments by the two research supervisors. Variables were coded and Statistical package for social scientists (SPSS) was used for data entry and analysis. Findings showed that there were significant positive relationships between Project Communication, individual commitment, Social networks and Perceived Project Performance. It was concluded that effective Project Communication, Social Networks and individual Commitment are pre-requisites for better performance of citizenship projects in Ugandan commercial banks and that Social networks is a better predictor of performance than Project Communication and individual Commitment. It was recommended that for commercial Banks to improve performance of citizenship projects, commitment of individual stakeholders and social net works need to be enhanced through designing communications tailored to the preferences of their varied stakeholders.