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Application of the Elements of Marketing Mix by Business Start-Ups during Incubation: A Case of Makerere University in Uganda
(Academic Journal, 2019-01)
Firm incubation and marketing mix are not new concepts in the business world. They have been existing for decades and their meaning has been explained in real business sense. Despite being in existence for long, little is ...
Digital Credit Terms and Loan Default among University Students in Uganda: A Case Study of COBAMS, Makerere University
(Makerere University, 2019-09-20)
The purpose of this study is to investigate the relationship between credit terms and loan default
of Digital Credit Providers (DCPs) in Uganda. This study was mixed sequential explanatory. Data
were collected through a ...