Browsing Makerere University Business School (MUBS) Collection by Subject "Sales performance"
Now showing items 1-2 of 2
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Market orientation, strategic ambidexterity and sales performance of Uganda’s financial services
(Makerere University, 2016)This study sought to examine the relationship between market orientation, strategic ambidexterity and sales performance of Uganda's financial services. Existing research regarding how sales can be improved has concentrated ... -
Marketing culture and sales performance in privatised organisations in Uganda.
(2007)This study examines the relationship between Marketing Culture and Sales Performance in Privatized organizations in Uganda. It was a cross-sectional and correlation study. A quantitative and qualitative survey was ...