Browsing Makerere University Business School (MUBS) Collection by Type
Now showing items 1-3 of 3
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Financial inclusion of the poor in Uganda
(Makerere University, 2016)The study examined financial inclusion of the poor in Uganda. The current financial inclusion strategies and models developed and applied by financial institutions, international development agencies, financial inclusion ... -
Internationalisation of African-Ethnic Restaurants: The mediating role of brand identity
(Makerere University, 2017)Although studies of firm internationalization have received increasing attention globally, how African firms and particularly African-ethnic restaurants (AERs) tap into foreign markets has remained less studied. Similarly, ... -
Market orientation, strategic ambidexterity and sales performance of Uganda’s financial services
(Makerere University, 2016)This study sought to examine the relationship between market orientation, strategic ambidexterity and sales performance of Uganda's financial services. Existing research regarding how sales can be improved has concentrated ...