Browsing Makerere University Business School (MUBS) Collection by Subject "Insurance companies"
Now showing items 1-2 of 2
-
Marketing culture, corporate image and business performance of insurance companies in Uganda
(2012)In recent years the services industry has witnessed increased emphasis on the cultivation of a culture which fosters the effective implementation of marketing programmes. This interest emanates from the belief that sound ... -
Relationship marketing, customer satisfaction and customer loyality in Insurance companies in Uganda.
(2012)The insurance industry in Uganda, though steadily growing, has the least penetration rate (computed as the ratio of total life and non-life premium to GDP). According to UIC Annual report (2008), Uganda’s penetration rate ...