Browsing Makerere University Business School (MUBS) Collection by Issue Date "2009"
Now showing items 1-3 of 3
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Brand equity, switching costs, customer satisfaction and customer loyalty: A study among selected oil companies in Uganda
(Makerere University, 2009)The purpose of this study sought to investigate the relationship between brand equity, customer satisfaction, switching costs and customer loyalty among commercial customers of several oil companies in Uganda. The methodology ... -
Innovativeness, customer value, and the growth of SMES in Uganda
(2009)The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ... -
Organisational culture, organisational change, empowerment, organisational citizenship behaviour and employee performance : a case study of Posta Uganda.
(2009)The study undertook to establish the relationship between, organizational culture, organizational change, empowerment, organizational citizenship behavior and employee performance in Posta Uganda. A descriptive cross ...