Browsing School of Business (SB) Collections by Author "Muheebwa, Florence Prescah"
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Evaluating the effectiveness of the new product development process followed by Multitech Business School
Muheebwa, Florence Prescah (Makerere University, 2013-11)This study is to evaluate the effectiveness of the new product development process followed by Multitech Business School with a focus on idea generation, product development, market testing and commercialization. The study ...