Exploring the use of M-Omulimisa phone-based platform in delivering extension services to farmers in Lira District, Northern Uganda

Abstract

This study delved into the utilization of the M-Omulimisa phone-based platform for delivering extension services to farmers in Lira district, Northern Uganda. Grounded in the diffusion of innovation theory, the research employed in-depth interviews and focus group discussions to investigate how farmers use M-Omulimisa to access information on agronomy, finance and insurance services. Additionally, the study identified the constraints faced by farmers in using M-Omulimisa for these services.. It examined how the platform integrates phone-based and interpersonal communication to deliver information effectively. The findings reveal that farmers access information on weather, markets, training and other e-extension services through a bidirectional flow of information via the M-Omulimisa platform. However, several constraints impede the platform's effectiveness in delivering finance and agro-insurance services. These constraints include network challenges, electricity issues, low levels of digital literacy, high cost of phones, negative perceptions about mobile technology, and the high costs associated with agro-insurance and agro-inputs. The study also highlighted the dual approach M-Omulimisa employs in integrating its website, mobile application and phone services with the village agent model to deliver extension services and agro-inputs and insurance. This approach combines platform-mediated communication with interpersonal communication. The study recommends that the government should facilitate the increased adoption of digital platforms for extension services by subsidizing the cost of mobile devices and internet access. Reducing internet costs could be achieved by removing taxes and establishing ICT centres at the sub-county or parish level that serve as internet access points and skills development hubs