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dc.contributor.authorKatasi, Margaret
dc.date.accessioned2023-12-21T08:11:22Z
dc.date.available2023-12-21T08:11:22Z
dc.date.issued2023-12
dc.identifier.citationKatasi, M. (2023). Role of Taso-Mulago’s communication strategies in promoting adherence to antiretroviral treatment among adolescents living with HIV; unpublished dissertation, Makerere Universityen_US
dc.identifier.urihttp://hdl.handle.net/10570/12920
dc.descriptionA dissertation submitted to the Directorate of Graduate Training and Research in partial fulfilment of the requirements for the award of the Master of Arts Degree in Journalism and Communication of Makerere Universityen_US
dc.description.abstractThis research investigates the pivotal role of communication strategies in fostering adherence to Antiretroviral treatment among adolescents (13-19) living with HIV in Uganda, specifically within the context of TASO Mulago. Employing a mixed-methods approach. A total of 92 respondents participated, selected through a combination of simple random and purposive sampling techniques. The study grounds its exploration in the Social Penetration theoretical framework. Key findings illuminate a range of communication strategies employed at TASO Mulago to bolster adherence among adolescents. These encompassed diverse approaches, including Individual Counselling, group sessions, Digital Communication, and community outreach programs. The effects of these strategies were multifaceted, contributing to reduced HIV stigma, resource mobilization, increased willingness to stay in care and support centres, and heightened uptake of HIV prevention strategies. However, the study also uncovered challenges hindering the effectiveness of communication strategies, including language barriers, limited resources, cultural and religious influences, and political interference. Despite the strides made, ART adherence and viral suppression outcomes remain significant challenges among adolescents and youth living with HIV. In light of these findings, the study recommends that health centres augment existing communication efforts by incorporating additional strategies such as seminars. Moreover, involving adolescents directly in treatment and adherence programs through conferences, peer trainers, and adolescent role models is advocated to enhance interest and participation in HIV/AIDS treatment management. The research underscores the imperative for continuous innovation in interventions tailored to the unique needs of adolescents and youth in HIV/AIDS management, emphasizing the importance of a dynamic and responsive approach to enhance treatment outcomes.en_US
dc.language.isoenen_US
dc.publisherMakerere Universityen_US
dc.subjectAdherence to Antiretroviral treatmenten_US
dc.subjectCommunication strategiesen_US
dc.titleRole of Taso-Mulago’s communication strategies in promoting adherence to antiretroviral treatment among adolescents living with HIVen_US
dc.typeThesisen_US


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