Browsing by Subject "Marketing strategies"
Now showing items 1-4 of 4
-
A comparative analysis of marketing strategies in commercial banks in Uganda: A case of Barclays Bank and Centenary Bank
(Makerere University, 2017-01)The purpose of the study was to conduct a comparative analysis of marketing strategies employed by Barclays Bank and Centenary Bank Uganda. The study was motivated by the fact that marketing is the life blood for survival ... -
Evaluation of market strategies used by Airtel Uganda
(Makerere University, 2016-08)The purpose of the study was to evaluate the market strategies used by Airtel Uganda. Marketing is the life blood of a business and is driven by the stiff competitive market environment which forces telecommunication ... -
An evaluation of the promotional marketing strategy used by Movit Products Limited
(Makerere University, 2013-10)The purpose of the study was to evaluate the promotional marketing strategy of Movit Products Limited. The objectives of the study were: to identify the promotional marketing strategies used by Movit Products Limited, to ... -
Marketing strategies of tourism industry in Uganda: The case of Uganda Tourism Board
(Makerere University, 2017-11)The major aim of the study is to establish the nature of marketing strategies and the marketing environment in the tourism industry using a case study of Uganda Tourism Board and recommend ways of improving the Board’s ...