Browsing by Subject "MTN"
Now showing items 1-2 of 2
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Analysis of brand switching in the telecommunication industry: A case study of Uganda Telecom
(Makerere University, 2015-12)This study focused on the analysis of brand switching in the telecommunication industry using a case study of Uganda Telecom. The study was undertaken to examine factors that motivate brand switching, existing brand switching ... -
An evaluation of mobile money services (MMS) in Uganda
(Makerere University, 2013-10)The study evaluated mobile money services to specifically establish why they have remained mere peer to peer money transfer platforms, yet they ought to reduce cash transactions and spur financial inclusion. The research ...