Browsing by Author "Kipchirchir, Boniface"
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Evaluation of the Effectiveness of Customer Retention Strategies at STABEX International Limited
Kipchirchir, Boniface (Makerere University, 2019-10-25)Customer retention is the maintenance of continuous trading relationships with customers over the long term. Fuel business in Uganda operate in a competition and thus the customers have options. It is notable that a lot ...