Now showing items 1-2 of 2

    • Factors affecting demand for domestic tourism in Uganda 

      Kihunde, Allen Justine (Makerere University, 2021-01)
      This dissertation examined the factors affecting demand for domestic tourism in Uganda with the aim of enhancing the understanding of policy makers, tourism sector managers and private sector of the dynamic forces at play ...
    • Social media marketing and domestic tourism performance in Uganda 

      Mutebi, William (Makerere University, 2020-12)
      The intense rise of social media usage today has opened up new possibilities for marketers to connect with their customers and attract new potential markets. Social media marketing facilitates a lively platform to reach ...