Browsing by Subject "UTL"
Now showing items 1-4 of 4
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Analysis of brand switching in the telecommunication industry: A case study of Uganda Telecom
(Makerere University, 2015-12)This study focused on the analysis of brand switching in the telecommunication industry using a case study of Uganda Telecom. The study was undertaken to examine factors that motivate brand switching, existing brand switching ... -
Evaluating cost reduction strategies in Uganda Telecom Limited
(Makerere University, 2018-09)The purpose of the study was to evaluate the cost reduction strategies in UTL and recommend ways to strengthen the implementation of cost reduction strategies for turning around UTL’s performance. Specific study objectives ... -
An evaluation of mobile money services (MMS) in Uganda
(Makerere University, 2013-10)The study evaluated mobile money services to specifically establish why they have remained mere peer to peer money transfer platforms, yet they ought to reduce cash transactions and spur financial inclusion. The research ... -
Factors affecting the performance of telecommunication service providers in Uganda: a case study of Uganda Telecommunications Limited (UTL)
(Makerere University, 2018-10-27)The purpose of this study was to examine the factors affecting performance of telecommunication service providers in Uganda. The following objectives guided the study; to identify the metrics used to measure performance ...