Information and communication technologies (ICTS) adoption for information access and utilization among women-led small and medium enterprises in Lira city, Uganda

Abstract

in Lira City. This phenomenon constrains market access, hinders informed decision-making, reduces operational efficiency, and restricts customer engagement, ultimately impeding the growth and competitiveness of women-led SMEs in Lira City. This study aimed to assess ICT adoption for business information access and utilization among women-led SMEs in Lira City as a case study. The objectives were to: determine the extent to which women-led SMEs use ICTs to access business information; investigate how women-led SMEs use ICT-generated information to support their businesses; identify socio-demographic factors influencing ICT adoption for business information access and utilization; and find out the challenges of ICT adoption for business information access and utilization. The study used a cross-sectional mixed method design, combining quantitative data from a random sample of 92 women leaders of SMEs, gathered using a structured questionnaire, with qualitative data collected from Lira City-based officials, including the Chief Administrative Officer (CAO), the Mayor, the Community Development Officer (CDO), and eight SME association leaders, through semi-structured interviews and focus group discussions. Quantitative data was analyzed using descriptive statistics, while qualitative data was thematically analyzed. Findings generated using SPSS revealed that ICTs play a vital role for women-led SMEs in Lira City, with many using them daily and depending heavily on smartphones and social media to access business information. These tools are mainly used for engaging customers, making decisions, and managing finances. Education was found to be a key factor influencing ICT adoption for information access and utilization, while age and marital status had little to no influence. However, several challenges hinder effective ICT adoption for information access and utilization, including high internet costs, limited digital skills, and insufficient resources. The study recommends improving access to affordable smartphones and internet through partnerships with local government, NGOs, and business associations. Targeted digital literacy programs are essential to enhance skills and ensure ICT tools are accessible and relevant. Training should focus on financial management, market trends, and compliance. Peer networks and affordable training can support women with limited education. Reducing internet costs, improving connectivity, and providing financial assistance for ICT tools are critical to overcoming the barriers.