Browsing School of Business (SB) by Author "Ahimbisibwe, Godwin Mwesigye"
-
Impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda
Ahimbisibwe, Godwin Mwesigye (Makerere University, 2011)This research was carried out to investigate the impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda. The objectives of the study were to examine the factor structure ...