Browsing School of Business (SB) Collections by Author "Waira, Abel Nicholas"
-
Key challenges of market segmentation: The case of Watat Konsults Uganda Limited
Waira, Abel Nicholas (Makerere University, 2015-09)Challenges of implementing market segmentation are either related to target marketing or execution of the marketing strategy. These challenges if ignored may impinge on the organization’s segmentation strategy hence embracing ...