Browsing School of Business (SB) Collections by Author "Tibesigwa, Marion"
-
A comparative analysis of marketing strategies in commercial banks in Uganda: A case of Barclays Bank and Centenary Bank
Tibesigwa, Marion (Makerere University, 2017-01)The purpose of the study was to conduct a comparative analysis of marketing strategies employed by Barclays Bank and Centenary Bank Uganda. The study was motivated by the fact that marketing is the life blood for survival ...