Browsing School of Business (SB) Collections by Author "Sengendo, Pamela Nantege"
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Analysis of brand performance: A case study of Protector Condom, Uganda Health Marketing Group (UHMG)
Sengendo, Pamela Nantege (Makerere University, 2013-08)The purpose of the study was to analyze the performance of Protector Condoms in Uganda. Specifically, the study was intended: to assess the current performance of protector condoms in Uganda; to identify and analyze the ...