Browsing by Subject "Customer loyalty"
Now showing items 1-7 of 7
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Analysis of customer loyalty among local commercial banks in Uganda: A case of Finance Trust Bank
(Makerere University, 2017-08)The study was carried out to analyze customer loyalty among local commercial banks in Uganda, a case of finance trust bank. The objectives of the study were; to find out the customer loyalty strategies currently implemented ... -
Analysis of customer loyalty in the telecom sector in Uganda: A case study of Airtel – Uganda.
(Makerere University, 2013-09)The study set out to analyze customer loyalty in the Telecom sector in Uganda with Airtel Uganda as the case study. The objectives were to gain insight into customer loyalty at Airtel Uganda, including identification of ... -
Brand equity, switching costs, customer satisfaction and customer loyalty: A study among selected oil companies in Uganda
(Makerere University, 2009)The purpose of this study sought to investigate the relationship between brand equity, customer satisfaction, switching costs and customer loyalty among commercial customers of several oil companies in Uganda. The methodology ... -
Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs
(The Canadian Center of Science and Education (CCSE), 2018)Abstract Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and ... -
Customer brand loyalty in the telecommunication sector in Uganda
(Makerere University, 2016-09)The telecommunication sector in Uganda has evolved over the years from having only one service provider (Celtel, now Airtel) to having more than five service providers. This has led customers to consider using alternative ... -
Experiential marketing, purchase behavior and customer loyalty in the telecoms industry.
(Makerere University, 2012-06)The study examined the relationship between experiential marketing, experiential value, purchase behavior and customer loyalty in the Telecoms Industry. The study undertook a cross sectional survey design with a population ... -
Marketing culture and sales performance in privatised organisations in Uganda.
(2007)This study examines the relationship between Marketing Culture and Sales Performance in Privatized organizations in Uganda. It was a cross-sectional and correlation study. A quantitative and qualitative survey was ...