Browsing by Subject "Consumer"
Now showing items 1-2 of 2
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Advertising and consumer purchasing behavior : A case of Mukwano Group of Companies
(Makerere University, 2019-01)In a highly competitive environment, creating awareness among customers has become a universal practice by firms aimed at increasing their market share. Although some research indicates that advertising increases purchasing ... -
Assessment of the difference between the urban and rural consumer price index in Uganda (2005 – 2011)
(Makerere University, 2017-01)This study assessed the difference between the rural and urban Consumer Price Index and how the overall rate of inflation was affected when the indices were combined into a national index. The assessment period was from ...